In a time when it seems the entire music industry has forgotten why the soul of humanity craves music, it comes as a refreshing wave when you can look into a dark corner of an all but forgotten American city, and see that a small group of people are still carrying a torch to light the way.
Sunshine Factory hails from Palmdale, California, a small city one hour north of Los Angeles. Like their hometown, the band is just far enough outside the radius of drugs, sex, and poverty to be able to feed off the energy without being consumed by it. The band's members Jordan Judge, John Karowski, Corey Judge and Tony Hammons are a united pack of flunkies from an alternative reality, where music is made for happy people in soda shops, on sunny Santa Monica piers, and in convertibles headed to the beach.
Sunshine Factory has been playing shows in the LA area for the past few years and have built up a strong following in their home town. They've also gotten air play on Hollywood radio station KPFK and have most recently been featured on the website of the University of Pittsburgh's Student Newspaper, PittNews.com.

"Sunshine Factory’s Beach Boy-inspired music sounds happy enough to be performed by the Muppets, but the result is not “Sesame Street.”
Band members... implemented a vintage 1960s piano donated by the Beach Boys along with lo-fi gear to bring listeners their latest, Unplugged & Remixed EP." - PittNews.com
This year the band released a two-sided 7" vinyl featuring two singles, "Tidal Waves" and "Lower Away", the hype for which they plan to spread during a summer tour from California to Colorado.
The way this band is hitting the road is a reflection of a grass roots promotions style that's always been a big part of the independent music scene. Except this is 2011 and band's have access to the universe shrinking power of the internet.
Sunshine Factory is using a site called KickStarter.com in order to raise funds for the tour with their brother band El Camino Real. Kickstarter is a site that gives small project
boot strappers a page from which they can advertise their project and find Backers to fund it. Grass roots culture is making it possible for people to actually choose what get's made. In todays market, that's both inspirational and revolutionary. (
Their Kickstarter Page)
It also allows the project starter to attach incentives to the different levels of pledges. For instance, a $15 dollar pledge to the Sunshine Factory tour will get you a free band poster and a $300 pledge comes with a private show for you and your party. But Sunshine Factory made it clear in their latest video that they aren't so stingy with their music, and will play private shows for a lower negotiated price if approached.
This isn't just where music is going, for many this is where music is. A lot of the products big media is churning out are akin to fast food, well-polished but lacking nourishing content. Creating a society where people don't know when they are detached from what they consume and subsequently their own lives. We all love an In-N-Out Burger, but sometimes what we need and what we are craving is a couple hot dogs roasted over an open fire with a few buddies. Sunshine Factory is part of a movement that is showing listeners the way there, and media executives a way back into the hearts of the new global audience.
For Any Other Questions about OSM Music email OneSpiritMedia@gmail.com